Work

Brand + Web · E-commerce

OptiClear Glass

BrandingWeb designE-commerce
2024Visit site
opticlearglass.com
OptiClear Glass — homepage and product catalog

Glass is about clarity. The brand should be too.

Overview

Challenge

A premium, tactile product sold through a screen, where you can't run a hand along an edge or watch the light pass through it.

Approach

Build a brand and a store that do the seeing for you. Clean identity, generous photography, and a buying flow that makes ordering glass online feel as considered as the product.

Outcome

A storefront that presents the product with the clarity it's made for, built to scale as the catalog grows.

A storefront that presents the product with the clarity it's made for, built to scale as the catalog grows.

Services: Branding, Web design, E-commerce.

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